Outdoor LED display is also know as billboards, which is a kind of billboard that combines visual graphics and text, and it is also a kind of sign. It is used to describe the purpose or name of the place, and it has both commercial and non-commercial purposes.
With the popularity of outdoor LED advertising, it has become an indispensable basic component in business, because it can quickly make people understand the services and goods provided by the place at a glance, and reduce the search time of the demand side in the market. In areas where business competition is more intense, the more eye-catching or interesting billboards can have an advantage in business, and the more luxurious billboards are also a demonstration of the business’s financial strength, allowing customers to have preconceived notions and have more confidence for your company in the business.
What are the benefits of Digital Out of Home advertising?
Better targeting, with the possibility to display adverts at times when the target audience is most likely to see them.
Measure the effectiveness of campaigns with mobile location data or by utilising a number of data points and sensors with GPS, Wi-Fi and 4G.
Effective mobile retargeting, for example, geofencing and creating a virtual geographic boundary around a board. By using GPS or RFID technology to trigger a response when a mobile device enters or leaves the vicinity of a board, this allows for retargeted and personalised messages to be sent to the consumer.
Advertisers and agencies are able to be creative and produce campaigns that are engaging for higher ad engagement to avoid banner blindness.
Provide live content to consumers likes public transport timetables, directions, flight arrivals, weather, football scores and much more.
Be fully immersed in interactive and engaging brand communication with your audience.